Trade Promotion Organization in Asia (Member Organizations)

Center for International Trade Expositions and Missions (CITEM)

Paulina Suaco-Juan
Executive Director
The Center for International Trade Expositions and Missions (CITEM) is the export marketing authority of the Philippine Department of Trade and Industry (DTI) that acts as catalyst in creating and managing opportunities in the global market for our clients, most specially the SMEs. CITEM takes advantage of these opportunities by organizing strategic trade promotion activities that aims to further enhance the country's image as a reliable source of world-class products and services.
Main Activities
CITEM's core function is the promotion of Philippine products and services in the world market. This includes export expansion and branding the Philippines as an exporting nation. The aim is to promote the country as a reliable source products and services with quality that meets global standards. CITEM works closely with other DTI agencies in the performance of its mandate.

To specify, CITEM partakes in the following tasks to promote the country and its commodities:
  • Careful selection of international trade fairs and missions
  • Sustained presence in traditional markets while opening up new markets
  • Regular provision of market updates and merchandise design trends
  • Sourcing and coordination of technical and merchandise consultancies
  • Development and promotion of new export industries
  • Organization of incoming trade missions timed with exhibitions
  • Participation in overseas special exhibitions

Information of Organization

Name Center for International Trade Expositions and Missions (CITEM)
Status Government
Date of Foundation 1983
HQ Address Golden Shell Pavilion, ITC Complex, Roxas Boulevard cor. Sen. Gil J. Puyat Avenue, Pasay City 1300, Philippines
TEL: +632-831-2201 to 09
FAX: +632-832-3965 / +632-834-0177
Upper Organization Philippine Department of Trade and Industry
Office Domestic : 1   Abroad : -

Basic Information

Country/Region Philippines
(sq km)
103.775 (July 2011 est.)
Capital Manila
Language Filipino (official; based on Tagalog) and English (official); eight major dialects - Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinan
Religion Catholic

Useful Link

linkCalender of Events 
Check out our Signature Events, Overseas Trade Fairs, Business Missions and other promotional projects in our Calendar of Events.

Other Information

CITEM spearheads signature events that serve as platforms to promote key export sectors and these include:

linkManila FAME 
The country’s premier international trade exhibition on home, furniture and furnishings, arts and crafts, gifts and holiday décor, fashion.
linkIFEX Philippines 
The country’s premier international trade exhibition on Philippines and Asia's ethnic and specialty food, tropical fruits, vegetables, seafood, beverages, bakery and confectionery, meat and poultry, Halal-certified products, as well as natural, organic, and healthy food products.
linkCreate Philippines 
The country’s industry development platform that showcases the Philippines’ Creative and Content Industries to an international marke.