Trade Promotion Organization in Asia (Member Organizations)

Vietnam Trade Promotion Agency (VIETRADE)

Vu Ba Phu
Director General
VIETRADE is a governmental organization of the S.R. of Vietnam responsible for state regulation of trade and investment promotion for development of industry and trade.

VIETRADE provides a wide spectrum of services to assist Vietnamese and foreign enterprises in their business development and expansion.
Main Activities
  • Proposing to the Governemnt policies and measures for the developement of business support activities, national brading programmes, and invesment for development of industry and trade
  • Providing business information to trade support institutions and enterprises
  • Conducting market research and analysis for the purpose of formulating national trade promotion policies
  • Assisting Vietnamese and foreign enterprises to identify business opportunities, customers, suppliers and partners through dispatching trade missions abroad, hosting foreign business missions to Vietnam, and organizing business meetings, seminars and conferences for Vietnamese and foreign enterprises
  • Regulating, in coordination with relevant authorities, all commercial advertising activities, sales promotion activities and trade fairs in Vietnam
  • Administering the National Branding Program; assisting the Vietnamese enterprises in building, promoting and protecting product brands
  • Administering, in coordination with relevant authorities, the National Trade Promotion Program
  • Assisting and guiding local industry & trade departments, trade support institutions in Vietnam, and oversea trade representative offices in trade promotion and in investment promotion for industry development
  • Training Vietnamese enterprises and trade support institutions in trade promotion and in investment promotion for industry development
  • Producing trade & industry television programs
  • Cooperating with international and foreign organizations in trade promotion and in investment promotion for industry development

Information of Organization

Status Government Organization
Date of Foundation 2000
HQ Address 20 Ly Thuong Kiet, Hanoi, Vietnam
Upper Organization Vietnam's Ministry of Industry and Trade
Office Domestic : 3   Abroad : 1

Basic Information

Country/Region Vietnam
(sq km)
Capital Hanoi
Language Vietnamese
Religion Buddhism, Christianity, Muslim and some indigenous religions such as Caodaism and Hoa Hao, etc.

Useful Link 
With the support of ASEAN-Japan Centre, this B2B portal, operated by VIETRADE linking between Japanese buyers and ASEAN exporters & manufacturers
1) to promote export of Vietnamese products and services into the international market,
2) to make it easier for international buyers to search for potential products and company information.