The 29th ATPF CEO Meeting was held in Lahore, Pakistan on September 25.

The 29th CEO Meeting of the Asian Trade Promotion Forum (ATPF) was held on September 25th in Lahore, Pakistan joined by 14 trade promotion organizations (TPOs) in Asia and Oceania.

JETRO President Yasushi Akahoshi co-hosted the meeting with Chief Executive of the Trade Development Authority of Pakistan (TDAP) SM Muneer. Under the theme of the role of TPOs in fostering human resources, a discussion was held on the topics of "promotion of women's economic empowerment" and "effective use of globally competent human resources."

President Akahoshi introduced some programs conducted by JETRO, including internships and a collaborative activity with the Hong Kong Trade Development Council (HKTDC). Through his presentation, he encouraged other TPOs to collaborate with one another by taking advantage of the network of the ATPF and the strengths of fellow TPOs. Some participants also introduced examples such as a training program provided for other TPOs and capacity building in the field of e-commerce. At the end of the session, it was confirmed that all member TPOs would share various practical examples and be prepared to cooperate with one another in the future.

Date September 25, 2016
Venue Lahore, Pakistan
Article JETRO
ATPF CEO Meeting in Lahore (English)
ATPF CEO Meeting in Lahore (Japanese)