The 32nd Asian Trade Promotion Forum CEO Meeting in Ulaanbaatar, Mongolia.

On September 12 and 13, the 32nd Asian Trade Promotion Form (ATPF) CEO Meeting was held in Ulaanbaatar , Mongolia. The meeting was joined by 36 people from 16 countries and regions, and JETRO Chairman and CEO Nobuhiko Sasaki served as co-chair along with Chairman Amartuvshin Otgondavaa of the Mongolian National Chamber of Commerce and Industry (MNCCI).

A plenary meeting was held under the theme “The Role of Trade Promotion Organizations (TPOs) in Supporting SMEs to Internationalize and Connect to Value Chain.” In his opening speech, Mongolian Prime Minster Khurelsukh Ukhnaa expressed his hope that discussions at the ATPF will benefit SMEs active in Asia in the future.

Mr. Amartuvshin, who chaired the meeting, stated that "while the world has been changing through globalization and progress in information technology, SMEs do not always benefit from them due to issues related to finance and technical skills." In this regard, he clarified the need for TPOs to help SMEs in the midst of accelerated globalization.

Chairman Sasaki delivered a presentation under the title "The Role of TPOs in Supporting SMEs toward Global Markets." Touching on global trends, he introduced JETRO's support schemes and called for collaboration between TPOs.

At the plenary meeting, proposals for joint projects created in the Working Level Meeting (WLM) were discussed and all were formally approved. Going forward, the ATPF Secretariat (JETRO) will coordinate to work out details of the programs and present on progress at the next WLM and the CEO Meeting in 2020. In addition, knowledge was shared between the members at this year’s meeting through presentations on best practices by each TPO. Following the plenary meeting, all representatives made a courtesy call on Mongolian Foreign Minister, who gave them a direct explanation on Mongolia's trade situation and policies.

Date September 12 - 13, 2019
Venue Ulaanbaatar, Mongolia
Article JETRO
ATPF CEO Meeting in Ulaanbaatar(English)
ATPF CEO Meeting in Ulaanbaatar (Japanese)